There is a revolution happening all around us, yet many of us simply aren’t noticing it. It is called the “The Internet of Things” (IoT) and it is defined as a network of physical objects and devices that are embedded with electronics, software, sensors,…
Thinking about how to make life better during a typically stressful time of year, the BLACK+GOLD staff discussed our personal and business holiday tips. We decided to share them in the hopes they might help others. Remember to be kind to yourself: We have two schools of thought…
Last week the Content Marketing Institute reported “Visual Content Strategy: The new ‘black’ for content marketers.” In essence it is crucial for businesses involved in eCommerce to understand how to use pictures effectively. Why? Because it just might reveal how to get your share…
Keywords – everyone seems to be talking about them. But what’s the best way to use the art + science of keywords to help build your business? Keywords are usually thought of as an “index term” to help people and search engines find relevant…
When it comes to using photographic images to promote your brand and products on an eCommerce website, in advertising, catalogs, with e-mails or on social media, its wise to know that there are distinctly different kinds of images. Which type of image should you…
Welcome to the new BLACK + GOLD blog “The Art + Science of Modern Marketing.” We’ve created this blog to talk about how we view the current order of marketing and creativity. Much has been said and written about how much marketing has become a…