Social media marketing trends seem to evolve faster every year. (And don’t expect 2018 to be an exception!) Digital marketing experts are already predicting a number of influential shifts virtually guaranteed to occur during this upcoming year. Here are a few worth watching for:…
For ambitious people everywhere, the new year represents an exciting opportunity to make a positive changes in their personal and professional lives. If you are a part of this crowd (and let’s be real, no one runs a business without being at least somewhat…
Tech forecasters often latch onto the latest technology under the assumption that everyone will want to adopt the latest and greatest digital tools, but there’s significant evidence to suggest that consumers aren’t as snowed by shiny new things as the tech industry would like…
Marketing in the digital era requires regular maintenance and constant innovation. Rather than running your team ragged to keep up, you can save money and get better results by working with an external marketing agency. Cost-Effective Specialization When you try to recruit highly talented…
There’s a lot of content out there in the digital space, and most of it is terrible. This gives anyone with uniquely excellent content a major competitive edge. But if you want to take full advantage of this opportunity, you’re going to have to…
In early January, Macy’s announced that it plans to close 36 under-performing brick-and-mortar stores this year, laying off 4,500 people in the process. In doing so, Macy’s has joined a long list of other retail chains closing their stores – including Office Depot, Walgreens,…