Back when the internet was in its infancy, putting a basic informational website in place was sufficient for your business to have some success. Three, five or even ten years back, a significant number of entrepreneurs had their kid or somebody they knew to…
In early January, Macy’s announced that it plans to close 36 under-performing brick-and-mortar stores this year, laying off 4,500 people in the process. In doing so, Macy’s has joined a long list of other retail chains closing their stores – including Office Depot, Walgreens,…
2015 was a good year for many eCommerce businesses, but regardless of how prosperous your company was, there’s always room for improvement! With the new year upon us, BLACK + GOLD has come up with five New Year’s resolutions that can help make 2016…
Last week the Content Marketing Institute reported “Visual Content Strategy: The new ‘black’ for content marketers.” In essence it is crucial for businesses involved in eCommerce to understand how to use pictures effectively. Why? Because it just might reveal how to get your share…
“The jewelry industry seems poised for a glittering future” according to a recently published report from global consulting giant McKinsey & Company entitled “The Jewelry Industry in 2020.” McKinsey estimates annual global sales of $168 billion are expected to grow at a healthy clip…
Keywords – everyone seems to be talking about them. But what’s the best way to use the art + science of keywords to help build your business? Keywords are usually thought of as an “index term” to help people and search engines find relevant…