There is a revolution happening all around us, yet many of us simply aren’t noticing it. It is called the “The Internet of Things” (IoT) and it is defined as a network of physical objects and devices that are embedded with electronics, software, sensors,…
“The jewelry industry seems poised for a glittering future” according to a recently published report from global consulting giant McKinsey & Company entitled “The Jewelry Industry in 2020.” McKinsey estimates annual global sales of $168 billion are expected to grow at a healthy clip…
Keywords – everyone seems to be talking about them. But what’s the best way to use the art + science of keywords to help build your business? Keywords are usually thought of as an “index term” to help people and search engines find relevant…
With the rise of eCommerce retailers, it’s only logical that showrooms would soon follow suit. Online showrooms like Joor, The Runthrough and Edited have streamlined the process of perusing look books, placing orders, and requesting samples. Not only are these showrooms increasing their access…
When it comes to using photographic images to promote your brand and products on an eCommerce website, in advertising, catalogs, with e-mails or on social media, its wise to know that there are distinctly different kinds of images. Which type of image should you…
Welcome to the new BLACK + GOLD blog “The Art + Science of Modern Marketing.” We’ve created this blog to talk about how we view the current order of marketing and creativity. Much has been said and written about how much marketing has become a…