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CHALLENGE:
As a legacy beauty brand accustomed to conventional marketing, Godefroy struggled with social media engagement. They lacked brand awareness and sales from the younger social-saavy generation.
As a legacy beauty brand accustomed to conventional marketing, Godefroy struggled with social media engagement. They lacked brand awareness and sales from the younger social-saavy generation.
With Godefroy, we focused on creating a strategic content strategy. We educated the audience about Godefroy’s products, shared customer reviews to build rapport with our audience, and encouraged individuals to engage with the brand daily. We designed budget-friendly ongoing custom photography to elevate the look of their feed.
Giveaway campaigns were very successful at increasing Godefroy's social media following and encouraged engagement. Coupled with paid media efforts, Godefroy reached thousands of individuals within their target market each month and built up their social media. We increased website traffic and sales as a result.
